This an article in regards to the Lexus project…

Norman Reedus plays Tony the driver in an interactive film to promote the Lexus CT 200h, to come out in early 2011.

To help a new model stand out in an increasingly crowded category of hybrid automobiles, Lexus is turning to a new agency that specializes in strategic ideas — in this instance, to portray a “green” car as one honkin’ fast, hot ride.

A video clip on a Web site will offer the first look at the Lexus CT 200h, which Lexus, part of Toyota Motor, is calling a premium compact hybrid car. The new model is scheduled to be introduced in early 2011.

The film, about 12 and a half minutes long, will be interactive, Skinny executives say, allowing visitors to the Web site to play navigator during a wild ride in a CT 200h with a manic driver named Tony, portrayed by the actor Norman Reedus.

The trailer offers a sneak peek at the premise of the short film, which is set up by a voice-over narrator: “The opposition tried to steal our hybrid technology,” she says, and “you must make all the decisions and get the car to Los Angeles in one piece.”
The vignettes in the trailer are evocative of the classic Web video series called BMW Films, which featured Clive Owen as the … READ MORE